The inspiration came from a simple Patagonia t-shirt: it belonged to my grandfather and was given to me by my granny.
This t-shirt was bought in the early 2000s, but, you can believe me, after having passed from my grandfather’s hands first and then from mine, it looks like it just came out of the store.
With JØRD I want to create products made with the same passion, so that they can last decades and enter our memories.
I realize that it is a counter-trend vision in the era of fast fashion and waste, but I am sure that it is the right path both for the environment, that cannot sustain the consumption of this society, and for our wallets that can draw benefit from buying only once instead of every year.
My research started from suppliers who could guarantee maximum transparency on processing methods and adopt fair social policies: nature and people are always at the center of all my decisions.
To create a sales channel, I studied a bit of coding in order to give birth to this site and be able to manage it directly from my home computer.
And here we are: JØRD is real.